PMS Colours
Pantone® Matching System Color Chart
PMS Colors Used For Printing
Use this guide to assist your color selection and specification process.
This chart is a reference guide only. Pantone colors on computer screens may vary based
on the graphics card and monitor used in your system.
For true accuracy use the Pantone Color Publication.
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Offer ends: 30 Apr 2012
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Promotional Products: Create Advertising Tools that Sells
Unlike general advertising, the creative aspect of direct marketing usually is not intended to inform, entertain, or build awareness. The objective is to sell, to get an order or have the consumer take some other specific action. However, there’s a lot to the selling process than just combining nice-sounding words and pretty pictures. You have to develop a creative strategy and one area to explore is the use of effective promotional products as advertising tools....
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Any business or organization that works with carpenters or builders can benefit from putting their business name or url on carpenters pencils. Builders and carpenters keep multiple pencils on hand at all times, and often you can find one tucked behind their ear where it is easy to reach. They use them for marking measurements on boards, jotting down notes of measurements, sketching out ideas, and even writing down phone numbers when they get a call on their cell phone while they're working....
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The best things in life are free and we are not talking about sand, sea and sun, mind you. Instead, we are talking freebies known as promotional products. If you have a business, whether you are a new player or a dominant leader in the market, you should consider the power of promotional merchandise to boost it to new levels of competitiveness...
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